Selected work
Mosaico
An experimental platform for building synthetic persona panels, holding structured conversations, and surfacing early research signals before recruiting human participants.
Use synthetic perspectives as an initial signal, then validate critical decisions with real peopleSynthetic-persona research platformExperiment / PoC
Product teams often need to explore assumptions before participant recruitment is possible, but synthetic research can create false certainty when generated perspectives are presented as evidence.
Mosaico tests a transparent workflow for composing diverse persona panels, running individual conversations and focus groups, comparing patterns, and producing reports that clearly identify what still requires validation with real people.
Inside the experiment.
From a synthetic participant panel to individual context and a research report designed to expose uncertainty.
Mosaico research report summarizing recurring patterns, divergent responses, rejected hypotheses, recommendations, and unanswered questions.
Mosaico persona profile detailing a synthetic participant’s context, needs, goals, frustrations, habits, and regional language.